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This brand is a game-changer for anyone who’s ever been frustrated trying to find titanium dioxide-free and mica-free options. PiperBlue keeps things ultra-clean with certified organic ingredients and zero unnecessary fillers. Their lightweight foundations melt into the skin with nourishing oils like jojoba and coconut, while their multitasking remover/cleanser is packed with soothing botanicals. If you’ve been searching for makeup that’s gentle, effective, and totally aligned with your values—this is it.
As a top clean brand for all things brows, Plume Science is beloved for their natural, vegan formulas that not only define but help your brows grow stronger and fuller over time. Their Nourish & Define Brow Pencil is a multitasking gem—shape, tint, and nourish all in one. With ingredients like organic castor oil and shea butter, your brows are in great hands.
Sensitive skin friends, this one’s for you. Omiana is known for ultra-pure formulas that skip all the usual irritants—no mica, no titanium dioxide, no nonsense. Every product is thoughtfully crafted with minimal, clean ingredients so your skin can breathe easy. From smooth mineral foundations to vibrant lip colors, Omiana proves you don’t have to sacrifice performance for purity.
Simple, sustainable, and seriously beautiful—TOK Beauty is the clean Canadian brand we didn’t know we needed (but totally do). Their mascara is a fan favourite, but everything in their line is free from over 2,700 potentially harmful ingredients. They focus on plant-powered formulas with a sleek, minimalist vibe, and their eco-conscious packaging is the cherry on top.
Meet the brand that revolutionized lash glue. True Glue was the first to create an all-natural lash adhesive—no formaldehyde, no acrylates, just clean, lash-loving ingredients. Their formulas are perfect for sensitive eyes and anyone who’s ever teared up from traditional glue (been there). Bonus: they’re Canadian, cruelty-free, and expanding their lineup with more clean beauty staples.
Clean beauty has come a long way, and these five brands are leading the charge. Whether you're switching over for health reasons, ethical concerns, or just because you love supporting thoughtful, transparent businesses—these picks are a great place to start.
✨ Curious what clean beauty looks like in real life? You can peek into my exact clean makeup routine for a dose of inspiration!